
A little about us
We are Harðviðarval
Harðviðarval ehf. is a flooring retailer at Krókháls 4 in Reykjavík. Our motto is “Choose well” — and it guides which manufacturers we offer.
We offer laminate, engineered wood and vinyl flooring, tiles, carpets, sheet flooring, doors, skirting profiles and underlays — along with advice on the choice.
A family business since 1978
The same family has run Harðviðarval since 1978, under the same company ID, and the company has never had debt written off by banks or other lenders.
Our history
Founded in 1978
Harðviðarval ehf. was founded in 1978 by the couple Gottskálk Þorsteinn Eggertsson and Guðrún Einarsdóttir together with their son, Einar S. Gottskálksson. Harðviðarval is still a family business owned by the same family and has operated under the same company ID since 1978.
The same family has run the business from the start, and the company has never had debt written off by banks or other lenders. We regard trust as a very important part of doing business: if something comes up, you can come back to us.
Harðviðarval has always aimed to offer customers the newest and best in every kind of floor covering, together with a wide range of doors. Our showroom at Krókháls 4 displays samples of everything we offer, and our flooring specialists are there to advise.

Showroom
The showroom at Krókháls 4
The showroom displays samples of everything we offer, and our flooring specialists go through the choice with you. The store is at Krókháls 4 and we hold stock at Krókháls 4 and Selhella 4.
Weekdays 9:00–18:00 · Saturdays 11:00–15:00
Closed on Saturdays in June, July and August.

Manufacturers
The brands we offer
Laminate, engineered wood and vinyl flooring
Italian tiles — the largest Italian manufacturer
- The Mosaic Factory
Kitkat and finger tiles
Vinyl sheet flooring
Doors
Carpets
Carpets

Carpets
The company
- Name
- Harðviðarval ehf.
- Company ID
- 470278-0139
- Store
- Krókháls 4, 110 Reykjavík
- Warehouses
- Krókháls 4 and Selhella 4
- Phone
- 567-1010
- Out-of-hours phone
- 663-3540
- verslun@hvv.is
Showroom
Come and see the showroom
The store is at Krókháls 4, 110 Reykjavík. Open weekdays 9–18 and Saturdays 11–15. Closed on Saturdays in June, July and August.
